OUR STORY

At Phoebe Rose, coffee is not just a beverage, we believe each cup of coffee tells a story, and we’re here to share that story with you. 

Phoebe Rose Coffee Roasters started as an accidental adventure and it’s been brewing ever since. Russell and John began the journey around the start of 2020, after first roasting on-site in April 2019 as part of a café idea with a simple, industrial feel. Then life threw a curveball (hello, COVID), and what began as a plan quickly turned into a full commitment to roasting and building something real, one batch at a time.

Today, we’re proud to call Hamilton home and to keep things simple: coffee that tastes great, a welcoming space, and an easy way to get your favourites-whether you pop in locally or order online anywhere in New Zealand. We’ve grown through consistency, plenty of learning, and a lot of care for the people who choose us every day.

We started roasting on site here in April 2019, with the ‘Phoebe Rose’ brand being born around the start of 2020. As things progressed, we started supplying the roasted beans to their other cafes, and everything seemed to be falling into place. 

 We are really what you could call ‘accidental’ coffee roasters. We embraced our accidental journey as coffee roasters and continued to grow from there. Its been an adventure filled with determination and genuine appreciation and love for the craft.

OUR GOAL

We want to share our love of our coffee beans with you, whether you're a coffee lover or just starting to discover the wonders of this delicious drink. We believe that everyone deserves to experience the joy of a great cup of coffee.