About Phoebe Rose Coffee Roaster


Coffee roasting and engineering have a lot more in common than you may think.

With both, there’s a need for precision, an eye for detail and a passion for creating something unique.

And that’s where the story of Phoebe Rose Coffee Roastery comes in.

Sit down, grab a cup of coffee, and join me as I tell the tale.

From engineering to espresso

After retiring from a long career in the engineering world, I decided to buy a coffee roaster.

Why you may ask? After working in engineering for so long, I wanted something to keep me focused. Plus, it was a fantastic opportunity to spend more time with my family.

Think of it as the ultimate work/life balance!


The family that blends together, stays together

Phoebe Rose is proud to be a family-owned coffee business, born in the heart of beautiful Waikato, New Zealand.

My son and I learnt how to roast coffee beans from scratch. There was a lot of research and taste testing, spending time until we got things perfect.

And we’re not done yet. At Phoebe Rose, we have an ongoing desire for improvement, meaning that we will keep testing to ensure the ultimate taste experience for you.

Finally, you may be wondering where the name ‘Phoebe Rose’ comes from. It’s for my wonderful granddaughter, who is as spirited and inventive as the coffee which bears her name.


Born in Waikato. Coffee from around the world


If you want the highest quality coffee blend, you’ve got to do some travelling.

Our beans are sourced from Ethiopia, Brazil, Columbia and Guatemala, providing a masterfully crafted blend that is truly nothing like you have drunk before.

Being green and sustainable is something that is important to us. After all, we only have one world to enjoy.

All the beans we roast are organically sourced, and we are part of the Rainforest Alliance.


Dedicated to sharing our passion for coffee


As well as creating best coffee for people in New Zealand  to enjoy, we want to create a legacy not only in Waikato, but across New Zealand.

Each generation stands on the shoulders of the last one, and Phoebe Rose Coffee Roasters is dedicated to imbuing young people with a love for coffee.

We want to offer industry training and experience, encouraging an exciting career in the world of coffee roasting and blending for as many young people as we can.


We can’t wait to see where the future takes us


We never rest on our laurels here at Phoebe Rose. We are constantly improving, growing our range of mouth-watering coffees and innovating the way we do things.

After all, coffee is an experience, and we want to keep it that way. There’s nothing more exhilarating than opening a bag of freshly roasted coffee and inhaling that delicious aroma.

Now, it’s over to you. If you would like to know more about our delectable blends and what we are doing to change the world of coffee, we would love to hear from you.